My 2012 In Review…

I cannot believe 2012 is coming to a close!  My “end of year” feelings are usually pretty ho-hum.  This year is a bit different.  2012 will go down as one for the books for me.

As most of you know, I started Pure & Simple in June 2010.  I was still in grad school and taking pro bono clients at that point.  I graduated in December and went from full time grad student to full time business owner.  I totally freaked out!  I sat around for months making excuses … for everything.  It was awful!  I decided to get my act together and go big or go home!  I spent the last 6 months of 2011 working on projects and trying to understand what business was all about.  How to start one, how to run one, how to get clients, etc.

So 2012 came ringing in with big expectations.  It was a complete roller coaster.  So many ups and so many downs.

My theme for 2012 was “try it on”. I would try something on for size.  If it fit, then I kept it.  If it was uncomfortable, then I took it off with no guilt.  I have “analysis paralysis” when it comes to decisions.  I will analyze and research, analyze and discuss, only to realize I spent all this time analyzing what was the right decision then made no decision at all.

When do we really know that the decision is right?  Try it on for size.

{2012 Recap}

February 9. My guest blog post was published on www.moneysavingmom.com.  My website received 1,800 views in about 3 hours. I found out I made it into the competition for the 3M Command Hooks Commercial Contest.

 

February 19. Organized with a local family while my videographer filmed the project.  All for the 3M Command Hooks Commercial Contest.

 

March.  My first editorial ran in LKN Woman Magazine about how to tackle that clutter.

April. Joined Business Leaders of CLT.  One of the best networking decisions I have made to date.

Credit: Hawthorne Direct

Credit: Hawthorne Direct

May 2. I flew to Los Angeles to film 6 videos for the 3M Post-It Notes Necessorize campaign.

May 8. Signed on to work with Goodwill of the Southern Piedmont to help bring organizing ideas to their readers.

Office on moving day.  It was a mess!

Office on moving day. It was a mess!

 

June 5. I moved in with Raymond.  This was a large step for each of us, and one we both are still enjoying! 🙂

 

July. I was nominated for The Best Personal Blog category in the 2012 Charlotte Web Awards.  My editorial ran in LKN Woman Magazine about organizing makeup.  I made the cover of Apartment Times Magazine. 🙂

New logo & new business cards

New logo & new business cards

August. My brand went through a total makeover.  I love the new look! 🙂

September.  My editorial ran in LKN Woman Magazine about creating a landing zone.

Observer Article

 

September 5. The Charlotte Observer ran an article about my trip to Los Angeles and my business.

September 7. Signed on to guest post for the The Charlotte Moms to help bring organizing ideas to their readers. 🙂

October 3. Filmed my first Podcast with Fort Mill Magazine.

November.  My first article for SouthPark Magazine was published.

LKN Woman to Watch

December.  I was featured in LKN Woman Magazine as the Woman to Watch.  The Gaston Gazette wrote a fabulous article about my business and processes.

Speaking Engagements I’m a very nervous public speaker.  I hated giving presentations in college.  I managed to trap that fear in a little box this year as I spoke to different groups around the region about organizing.  I quickly realized that I actually like talking to groups of people!  The larger the audience the better! 🙂

Writing and Blogging I have never considered myself a writer.  But I found myself writing articles for magazines all through the area like LKN Woman Magazine, SouthPark Magazine, and Fort Mill Magazine. And the blogging?  Well only my favorite part of every day.  I love blogging.  I love sharing.  I love meeting all of you! 🙂

Organizing Projects & Clients I have met some incredible people this year and helped them through some really large piles.  I have never met the same client twice and I have never met the same project twice. I respect each and every one of my clients, their story, and their stuff. Clutter is an outward expression of something else that is going on in our lives.  I’m called in to help deal with the outward expression, but generally we hit on the “other stuff” as well.  I love my j.o.b. and I love helping people. 🙂

Cheers to 2013! 🙂  Bring it on!

Until next time…

Jennifer Signature

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